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Pixels To Print: Show Your Pride


Show Your Pride


June is Pride Month! This yearly celebration of the LGBTQ community was established to honor the Stonewall riots in Manhattan, a notable tipping point for the Gay Liberation Movement in the United States in June 1969. This year marks the 50th anniversary of the event. The month-long celebration includes events to recognize the impact LGBTQ people have in the world.

This time of year is a great opportunity for businesses and brands to show their support for the community and use their influence to promote kindness, positivity, and love. Some incorporate Pride into their merchandise to raise donations for LGBTQ organizations and charities.

Take a look at the list below to see how these companies have incorporated Pride into their brand:


Apple


Apple: For the past few years Apple has released a rainbow watch band for the AppleWatch. Sales for this year's Pride Edition Sport Loop will be donated to the following LGBTQ advocacy organizations: Encircle, Gender Spectrum, GLSEN, ILGA, PFLAG, the National Center for Transgender Equality and The Trevor Project.



Bubly


Bubly: Pepsi's sparkling water brand has just launched a special-edition All for Love Pride Pack, featuring 18 cans in the colors of the rainbow. Bubly is supporting the Stonewall Community Foundation, which supports the LGBT community with grantmaking, trainings, and scholarship programs.



Converse


Converse: Converse has released a special edition shoe design since 2014 especially for the pride celebration. The brand is donating a portion of the proceeds to their longstanding local and global partners, including It Gets Better Project and OUT MetroWest.



Disney


Disney: With over 50 pride inspired products to choose from, Disney will donate 10% of the proceeds from the Rainbow Disney Collection to GLSEN.



Harry's


Harry's: Harry's partnered with illustrator Jose Roda to create a special Shave With Pride set to honor the LGBTQ community with its one-of-a-kind Winston razor featuring a multicolor handle. They are donating 100% of the proceeds from this set to The Trevor Project.



KIND


KIND: The KIND Pride bar is made of delicious dark chocolate, nuts and sea salt, covered in a rainbow-colored wrapper inspired by the Pride flag. You can buy it online though July 31, 2019. One hundred percent of proceeds benefit New York's Ali Forney Center (AFC), which provides essential services and shelter for LGBT homeless youth.



Listerine


Listerine: Mouthwash isn't something you would instantly connect to equal rights, but Listerine's rainbow-striped cool-mint mouthwash supports Johnson & Johnson's Care with Pride program, which has raised more than $1 million for LGBT nonprofits since 2011.



Microsoft


Microsoft: Microsoft released limited-edition products across their different brands designed with and by the LGBTQ community. Microsoft plans to donate a total of $100,000 to a number of LGBTQI+ nonprofits.



Sweetgreen


Sweet-Green: Celebrate Pride with lunch! This food chain pledged to donate $1 from each bowl purchased on June 2nd to support Covenant House, which provides shelter and resources for LGBT homeless youth. They have also printed a limited-edition series of Pride T-shirts for purchase, with all proceeds going towards Covenant House.



Under Armour


Under Armour: Under Armour's United We Win collection offers up tank tops, t-shirts, and even shoes. One hundred percent of all proceeds are donated to Athlete Ally, a foundation built to make sports more inclusive for LGBTQIA individuals.


How will your company display their efforts for equality and inclusion for Pride month this year?



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