Listen, today is the day your life changes for the better. This is your activewear apparel intervention. NorthPoint wants to let you know you are valued and loved in your choices of activewear apparel pieces and brands, but there is more to life than the Lululemons of the world. We hear the cries for quality, we see the pleas for performance, and we understand the wants for unique styles that help your brand stand out in a sea of the same on the trade-show floor. NorthPoint w

Close your eyes (hypothetically, because we still need you to read this blog with both eyes open) and imagine you’re doing your best to navigate a YEEHAW day filled with a trade show, running back-to-back client demos, and pulling an all-nighter at a venue where every wall outlet is already staked out. Your group chat is firing off coordinates to the "meet up" location, while your phone simultaneously is being smacked with an endless stream of emails, calendar alerts, and you

Oh, you’re in for it now! Apparently, we’ve reached a point where if you take something normal, make it about 75% smaller, and put a keyring on it… we want it. We have entered the era of Mini-Mania, and truth be told, we saw this coming as far back as Christmas time 2025! A bunch of brands were reinventing their products to be mini collectibles, and now here we are, being introduced to some tiny little fellas in the promo world. Sandra (from the cubicle that’s three “I would

AI would tell me to write, “Let’s up your beach bag game. It’s a chaotic world of beach bags, and a cotton tote shouldn’t be one of them.” While we agree that the population needs a great option for a sunny, sandy (dare we say wet) kind of day… maybe we’ll just share in our own wording what we have up our sleeve... Have you ever seen a sopping-wet pancake drenched in butter and syrup? It looks strikingly similar to some of the beach bag choices you’ve made in your past life (

You’re going about your day, EarFun earbuds in, vibing to “Mr. Brightside” by The Killers, and suddenly a street interviewer stops you and asks you a question you have never wanted to have to decide between in your life:“Would you rather lose your sight or your hearing?” deep-existential choice on a Tuesday morning, the answer hits you instantly. As Brandon Flowers belts out “open up my eager eyes…” through your noise-canceling earbuds, you yell: “SIGHT!”. Maybe your answer w

When it comes to gathering people around a good flame, nobody does it quite like Solo Stove. Known for revolutionary, nearly smokeless designs that turn outdoor setups into cozy, hassle-free hangouts, Solo Stove has rightfully earned its spot as our featured brand of the week. And while their entire lineup is built to upgrade how you hang out, we couldn't resist shining a spotlight on our absolute top pick first (because S'mores are BEST this time of year, duh!): the Solo St

FOURRRRR… is not the number of boyfriends you should have at once! You need five to really feel complete. (KIDDING!) In all seriousness, that word ("fore") is something yelled while on (or off) a golf course. It’s the universal signal for “GET THE F&%$ OUT OF THE WAY!” because Uncle Bob didn’t have the Caddy Splash Golf Brush to clean the crevices of the club! If you’ve ever stepped foot on a course or had a golfing experience, you know that agonizing quiet that follows a sho

Between endless brand choices, styles, and capacities ranging from quick-sips to mega-hydrators... drinkware fatigue is a very real thing. How are you supposed to know which cup, tumbler, or bottle actually fits your day when there are SO many to choose from?? Don't worry...we’ve got you covered. We sampled every brand of drinkware that's had its moment of fame this year so that we could see them, test them, and use them firsthand to give you our real, honest opinions. We'll

If you hear screams coming from the microwave in the office café, please pay no attention. It's where the frustrated people go to let off some steam after the tangled/mangled/knotted/falling-down cord frustration happened for the 345th time today. Every single charging cable slides like a sneaky little snake right off your desk, table, coffee table, or nightstand if you aren’t holding it down with your alarm clock or enormously heavy rock lamp. To make the situation more unfo

Suddenly, all my woes vanish into the clear blue skies the second the bright rays touch my skin. You feel like a flower blossoming away in the blissfulness of summer. Ahh, yes—with that beautiful picture in mind, what’s not so fun is if you forget one tasty ingredient while you’re outside enjoying some vitamin D and a UV index of 10. A burn looms on the distant horizon if you go unprotected. Let’s face it: a burn after a beautiful beach day is almost an insult to your humanit

“Fasten your seatbelts, please place your belongings in a secure area, and hold on for dear life…” is definitely not something you want to hear over the intercom as you try to get comfortable in the middle seat of an airplane wanting to watch a movie. And never mind as you board a train that was supposed to take you home from a long workday at the office, all while knowing you have one more video call you need to take from your boss. While a few things may go flying physicall

Tradeshows are louder and more crowded than ever. Every aisle is packed with flashy displays, endless giveaways, and dozens of booths all competing for the same thing: attention. The biggest challenge isn't getting people to walk by your booth—it's getting them to stop. That's where interactive giveaways come in. Interactive, customizable "swag experiences" transform passive passersby into active participants. When attendees have something fun to interact with, they're natura

If there is one thing we can all aggressively relate to, it's this: the human race has a collective and toxic obsession with bringing our thousand-dollar pocket rectangles into places where they absolutely do not belong. Denise, we see you with that bag of rice... third one this month, by the way. Whether you’re on a Grady-White catching a massive striper (which is actually just your lure trapped in rock & weed) or you somehow lost control of your Owala while trying to type a

But wait, there’s a plot twist. If you thought this was just a millennial nostalgia trip, think again. Gen Z has officially entered the chat, and they are bringing the hacky sack back with a vengeance. Move over TikTok dances and digital fatigue—the youth are reclaiming the pavement. Suddenly, high school quadrangles, college campuses, and park corners are filled with circles of teens looking like they’re aggressively trying to shake a hornet off their foot, but in a totally

Is it just use, or does the entire business world suddenly pivot to the golf course the second the thermostat hits 75 degrees? Suddenly, "let’s hop on a Zoom" magically transforms into "let’s chat over nine holes," but honestly, we are absolutely here for it. Peak golf season is officially in full swing, and we've got the swag to make it a success. If your summer corporate event calendar is looking a little lackluster, don't panic. We brought in the heavy artillery this week.

This product is an HR violation waiting to happen (and depending on the volume) in a black box, with two microphones, and your full-color logo on the grill. Who just emailed us to turn the volume down?! Mike, I knew it. What a party pooper. Our response is as follows: 1. No, we will not be doing any kind of turning down, we are turning UP, and 2. This product stirs the pot a little, yes, but it's better than the alternative of ending up in the back of a random closet collecti

Do you feel that in the air?! My beautiful people, step outside, feel the sun’s rays kiss the baby hairs on your forearms and face, embrace the gentle warm breeze all over your body, and taste the vanilla twisted ice cream cone dipped in chocolate on your tongue (and probably from your fingers, because, Charlene, it's melting on your white polo!!). Summer is peeking its stunning face around the corner… we can feel it, and now so can you Now buckle up, beach bums and luxury h

Standard event giveaways may check the boxes in the moment, but they rarely get people talking. And from marketers to marketers, we get the struggle. When you're putting so much time and money into your booth, you want to make sure it's all going to be worth it, right?! If people aren't talking about your booth, it can feel like a big waste of time and resources. If you want your brand to truly stand out at your next corporate event, tradeshow, or holiday party, the secret is

When you think of "company swag," what comes to mind? For many, it’s a generic logo slapped onto a mass-produced t-shirt that more often than not ends up at the bottom of a drawer. But at NorthPoint, we believe swag should have real passion and perceived value behind it. We wanted to do things differently. We realized that some of our best creative minds don’t just sit in our design department...they are spread across every single team in our company. We have so many individu

Summer is in the air, my people. MAN those grills, prep that beach cart, and get Uncle Joe as far as humanly possible away from the fireworks or anything fire-related for that matter. Meme can’t relive another missing eyebrow and “WHERE’S THE EXTINGUISHER?!” war cry from her lungs. Memorial Day weekend is upon us, which means it's time to dig out the backyard games from the garage, dust off the beach chairs, and start learning how to cook a proper hot dog (huge penalty if you

“I like turtles.” Anyone remember that meme?! No? Just us? That’s okay, we thought that might be a niche thing to have mentioned in the opener of this blog, but it got your attention, right? That’s what matters. Turtles are incredible reptiles that not only win hypothetical races against the fast and furious hares, but are also great to admire from afar, sunbathing on a rock (the turtles, not you, Cynthia!). However you choose to love and yearn for a turtle, we want you to lo

The ‘90s are officially having a moment again, it doesn’t look like it’s slowing down anytime soon. From runways to streetwear to social media feeds, 90’s-inspired style is everywhere in 2026. Think baggy denim, minimal silhouettes, sporty details, bold graphics, and that effortless “I just threw this on” energy that defined the decade. Fashion cycles are doing what they always do, and right now they’ve landed hard on one of the most nostalgic eras yet. What makes the ‘90s so