Pixels To Print: Your Guide To Brand Guidelines

1. Logos – variations, usage, clear space

2. Color Palette – Primary colors, Secondary colors, & conversions for Pantone, CMYK, RGB, HEX values

3. Typography – Primary typefaces, web safe typefaces, & formatting for headlines, body copy, etc. (such as size, leading, kerning, alignment, etc.) Optional Topics:

4. Imagery & icons

5. Tone & personality

6. Core Values, mission statement, & messaging

7. Design examples – such as stationery templates, email signatures, and more

8. And anything else brand related such as trademarks you have, or how words should be spelled, what words to avoid, tradeshow overviews, and more. Basically, if you want something a particular way for your brand, write it down

How do I create them?

1. A PowerPoint or Word file

2. Have your marketing team design a branded PDF

3. Consider a hard-copy print to refer to

4. A dedicated web page for anyone to access and download assetsWhen do I use them?

5. Refer to them when designing new brand assets

6. Share when working with a designer or printer

7. Educating a new employee

8. Your guide should be a living document that should always be updated or added on toAt NorthPoint, we keep a copy of your brand guidelines on file if we need to refer to logos, colors, fonts and other brand rules so we are sure to keep your brand consistent and honor your brand integrity. Be sure to send updated guidelines whenever you have an update.