Behind The Scenes: The Creative Process of NorthPoint's Psychedelic Graphic Tee

Welcome back to our Behind the Scenes series, where we give you a technicolor look at how our creative campaigns go from idea to wearable reality in the form of graphic tees. If you’ve been following along, you’ve seen how we got wild with the Panther Tee, kicked it country with the Cowboy Tee, rode into the sunset with the Biker Tee, turned up the edge with the Dagger Tee, and got mystical with the Tarot Card Tee. . This time, we’re cranking up the lava lamp and taking you on a trip through the making of our Psychedelic Graphic Tee — a kaleidoscopic celebration of free spirits, good vibes, and groovy design.

So tune in, and let’s ride the rainbow together.

Step 1: Brainstorming the Vibe 🌀

Every tee starts with a spark, and this one hit us like a guitar solo at Woodstock. We wanted to channel the essence of the psychedelic music era: bright colors, wavy lines, carefree energy, and that feeling of floating through a tie-dyed dreamscape.

We mood boarded everything from vintage band posters to swirling sunsets and peace signs. The goal? A shirt that screams festival energy and radiates good-time vibes.

Step 2: Picking the Right Canvas 🎨

This tee needed the right base to bring the vision to life — something soft, breathable, and ready to party. We chose the Comfort Colors® Heavyweight Ring Spun Tee, a washed garment-dyed tee in a dreamy lavender haze that looks like it came straight out of 1973.

The slightly faded color and soft texture give it that already-well-loved feel — perfect for dancing barefoot in the grass or vibing out at your desk while your playlist loops Tame Impala.

Step 3: Designing the Trip 🌈

This design was where the real magic happened. We leaned into groovy typography, psychedelic swirls, and hallucinogenic harmony. Our in-house designer put together a far-out scene with wonky patterns, trippy color gradients, and text that melts and moves.

The final design reads like a visual mixtape: a little bit nostalgic, a little bit rebellious, and 100% NorthPoint energy. If the Panther Tee was fierce and the Dagger Tee was bold, the Psychedelic Tee is effortlessly cool and soulfully weird — just how we like it.

Step 4: Printing the Dream ✌️

Once the design was locked, we brought it to life with a soft-touch screen print that keeps the color bold without sacrificing that comfy, lived-in feel. The ink blends seamlessly into the shirt, so it feels like the design is part of the fabric — not just sitting on top of it.

We printed a limited batch, each one slightly unique thanks to the wash of the tee and the nature of the print. No two are exactly alike — just like your favorite vinyl records.

Step 5: Add-Ons, Baby! 🧡

You know we couldn’t stop at just the tee. Each Psychedelic Tee was tagged with a custom hang tag, featuring a QR code linking to this blog, and a sticker hang tag so that your favorite t-shirt design could live on your water bottle or laptop too.

The entire unboxing experience was designed to feel like cracking open a care package from your coolest hippie aunt. What do you think — did we succeed?

Step 6: Spreading the Vibes 🌸

We rolled out the Psychedelic Tee with some far-out social content, a dreamy email blast, and, of course, lots of behind-the-scenes footage of our team living their best flower child lives. From peace signs in the warehouse to grooving in the office, this tee sparked serious joy.

Final Thoughts 💫

The Psychedelic Graphic Tee is more than just merch — it’s a wearable moment of joy, a reminder to let loose, and a love letter to the art of not taking yourself too seriously.

At NorthPoint, we believe great branding can also be fun, funky, and a little bit freaky. This tee proves it.

✨ Work with NorthPoint's creative team to design a graphic tee for your brand, whether it's for a special event, company apparel, or a limited edition giveaway. Reach out now to get started!