2024 Color Trends

We’re starting off 2024 just like the fireworks that went off on New Year’s Eve…with a POP of our favorite thing - COLOR! Colors have been proven time and time again to hold the power to evoke emotions and create lasting impressions. By keeping up with the upcoming color trends for 2024, you can harness the power of color to connect with your audience on a deeper level. Let your brand sparkle and shine with the latest color trends for apparel and promotional products! Here are our top 3 picks:

Calming Neutrals

Embrace the timeless allure of neutral tan in 2024 as it takes center stage in interior design and fashion (Kim K's minimalistic mansion.....#GOALS). Neutral tones exude sophistication while also creating a canvas for any style, from minimalist chic to rustic charm! Whether light gray, off-white, or tan, these versatile colors can fit within any brand to meet the trend.

Pops of Pastel

We have already seen 2024 welcoming a resurgence of beautiful pastels in some of the most popular brands like Osprey, Igloo, and Owala. Add a SPLASH of joy into your surroundings with pops of soft pinks, blues, and greens. These gentle hues bring a fresh and playful vibe, adding a touch of whimsy to both apparel and drinkware.

90s Aesthetic

GUESS WHO'S BACK, BACK AGAIN?! I hope we can all agree that The Backstreet Boys will never go out of style, but they aren't the only ones who are back! Our favorite colors of the 90's are trending yet again, and we can't complain one bit. Let your inner 90’s kid enjoy all there is to offer with bold color blocking with the fun and excitement of vibrant, saturated colors. Think neon greens, electric blues, hot pinks, and bold yellows – the hues that defined the aesthetics of the 1990s (I know that my fellow 90's babies are just as excited as I am!). Stand out from the crowd at your next tradeshow...for real, you’ll be able to see your swag from all the way across the event space!

It's easy to fall back into the comfort of blacks, greys, and navys that we've always known, but 2024 is calling for a change, and we're all about it! Step outside the norm and into something new and on-trend with a bright and calming neutral, or consider adding color with a pop of pastel or a vibrant 90s palette. Picking a trending color for your next project will help catch the eye of your audience, while also generating demand for your swag.....so let's get those colors POPPIN'!